The idea for Dress in Blue Day’ was originally come up with by Anita Mitchell, a stage IV colon cancer survivor who had lost a close friend and her own father to the disease. Greatly saddened by the fact that both of those tragedies could have been prevented, Ms. Mitchell saw a need to bring greater awareness to a cancer not many people wanted to discuss. So, in 2006, she worked with her children’s school to coordinate a recognition day.
That very year in March, students who normally had to wear uniforms to class were allowed to wear a blue outfit of their choice, if only they made a $1 donation to colon cancer awareness. source - http://ow.ly/TOvW307avIZ
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